In this day and age of social media mania, online videos can work wonders to promote your business. In fact, according to HubSpot, last year there was a huge surge in the popularity of video as a content marketing medium. They found 78% of people watched videos online every week, and 55% watched videos online every day. Now is the time to tap into video marketing as part of your social media strategy.
Why you should tune into video marketing
Videos allow you to showcase your products or service, provide useful information to viewers within a short time frame, and boost your SEO. Businesses can also build credibility by featuring commentary on industry news and emerging trends. Best of all, if you hit the right note, videos can be shared on a massive scale on social media.
So, what is it about videos that resonates so well with viewers? Perhaps it’s because people are time-poor and watching a video is easier than digesting written content. Maybe it’s because of the emotional connections one can make when watching videos. Whatever the reason, you need to tap into video marketing and incorporate it into your social media strategy – pronto!
How does Ink Big Copywriting structure a video script?
The trick to writing a video script is to summarise all the essentials, while keeping it informative and entertaining. Ink Big Copywriting can create high-quality content for videos for social media or websites. Most of our clients opt for videos that are between 30 seconds and one-minute long. However, the duration may be impacted by the type of social media you plan to share on.
For this social media channel, it’s best to keep your content short and sweet. Videos are a great avenue to briefly promote a new blog post, direct viewers to your website or engage with the public.
Whereas in the past the recommendation was for Facebook videos to be under a minute, nowadays longer videos are gaining traction. We will ensure the content is light-hearted and engaging.
Short and sweet is usually best on Instagram. As the first social media channel to initiate silent, auto-playing videos, it’s a good idea to incorporate text or include captions in your videos. Try to grab your viewer’s attention swiftly, preferably with interesting visuals.
YouTube
With more than 1 billion unique users per month, YouTube is a fantastic channel to showcase your video marketing. On this channel, you can afford for the content to be more in-depth, educational in nature and specific.
What’s involved?