The Christmas gift that keeps on giving…

Compelling content and communications strategies

Looking for a sexy Christmas gift idea, you say? Guess what, we’ve got it! By George, we think we’ve got it!

Are you ready? Do we have your full attention?

It’s copywriting!

(Cue the crickets)

Okay, we’ll admit it’s not the sexiest Christmas gift, but it is one of the best business investments you can make, if not for Christmas, then for the new year.

Here are 3 reasons to freshen up your business content and invest in copywriting in 2017.

1) To build credibility

Effective copywriting can be invaluable when it comes to building your brand’s reputation. By consistently providing relevant and valuable content, businesses position themselves as experts in the industry. This leads to better retention of customers and increased brand loyalty.

2) To reward your customers

Adding a business blog or news section to your website is a fantastic vehicle through which you can inform customers about trends, new products or services, breaking news, handy tips, or anything else of interest. By providing engaging, interesting content, your customers will feel rewarded for their loyalty to your brand.

3) To rank better

Digital copywriters know about SEO, how search engines rank pages and about keyword density requirements in web copy. There is a fine line between optimising copy with juicy keywords and making it an unreadable nightmare.

For all of these reasons, now is the time to add ‘copywriting’ to your Christmas wish list. We’ll get you started:

“Dear Santa, I’ve been pretty nice this year, aside from that one hen’s party, but I swear I didn’t know we weren’t meant to touch. Anyhow, for all of the other 364 days, I think I deserve something extra special this Christmas. Can you oblige please, Santa? Can you hook me up with Ink Big Copywriting?”

PS. Here are our contact details, Santa:

Ink Big Copywriting is located at 115 Bluff Road, Black Rock, Melbourne, Australia, 3193. (E) hello@inkbig.com.au. (P)hone +61 455 248 602. (W)ebsite http://inkbig.com.au/

Ink Big Copywriting offer creative and original copywriting solutions for businesses, individuals and community groups. Based in Melbourne, we create content such as blog posts, SEO-friendly website copy and articles for publication.

 

Published: December 8, 2016

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