First impressions count, and as a business, your website is often your first introduction to prospective customers. A well-written, engaging website can be a marketing magnet, but a poorly written website can make your business look unprofessional in the eyes of prospective clients and send them hunting for the escape hatch.
At Ink Big Copywriting, we craft high-quality content that captivates readers and converts them into buyers. We know all about Search Engine Optimisation and how to plug in juicy keywords to appease the Google gods. We understand there’s a fine line between optimising copy with keywords and making it an unreadable nightmare. Most importantly, every word will be written with your target audience and SEO needs in mind. Each word will count.
Whether you are creating a new website or giving your existing site a makeover, Ink Big Copywriting has the right words for you.
Why employ a digital copywriter to write your website content?
When you’re an expert on a subject, sometimes it’s difficult to explain something in simple terms without busting out jargon. Digital copywriters cut through the gobbledygook and break information down into easy-to-digest pieces so that everyday people – your prospective clients – can understand and appreciate what you do.
Digital copywriters also help to convert potential browsers into enquiries, leads and sales thanks to our arsenal of compelling words. We know the right tone of voice, phrases and tactics to drive conversions, so that you get the most out of your website.
SEO Best Practices: How much content should each website page contain?
As a rule of thumb, we recommend having between 300 and 500 words of content on each website page for SEO purposes. There must be enough information on each page to make the user experience worthwhile, but it’s important not to overload readers and send them to sleep.
At Ink Big Copywriting, we break up the content into juicy, bite-sized pieces by using headings, sub-headings and bullet points to keep readers tuned in and ready to follow your call to action. With a few subtle prompts from us, they’ll be filling in your enquiry form, adding goodies to their cart or picking up the phone in no time.
What’s the process?
Before we get started on your website content, we like to get to know you first. It’s important that we have a sound understanding of your business or organisation, the benefits of what you do, how you add value to your customers’ experience, your main competitors and what you’re trying to achieve with your website.
During the initial meeting, we’ll ask you to fill out a creative brief. This document will pose questions such as the keywords you are trying to rank for (we can research these if required), the desired tone of the content (conversational or formal), the history of your business, and so forth. From there, we will give you a timeframe for how long the content will take to produce and a quote for the total cost of the website content.
Ink Big Copywriting can work closely with your website developer to create exactly what you’re looking for. We look forward to hearing from you to discuss all of your website content needs.