Dear Santa, please give me a gift that will help me build brand credibility, reward my customers and appease the Google gods.
Your business website can be a marketing magnet or a deal-breaker, depending on three key ingredients. Firstly, you need an eye-catching, easy-to-navigate design. Secondly, you need interesting, captivating imagery. And thirdly, you need the right words. In this article, we provide 3 copywriting tips for crafting compelling website copy with SEO in mind.
1) Break it down
You know that feeling you get when you’re at someone’s house and they serve you a mammoth meal and you groan internally whilst wondering how you’ll ever get through it. Well, that same feeling can arise if you’re confronted by a 5000-word essay on a homepage.
Readers are fickle, they want what they want, fast. Possibly the most important of our copywriting tips is to ensure each web page is easy to scan. Break your website copy down into juicy, bite-sized pieces by using headings, sub-headings, bullet points and infographics. Use shorter paragraphs. De-clutter. Avoid jargon.
Make sure you include enough information on each page to make the user experience worthwhile. Don’t forget to include a call-to-action for readers to DO something, whether that be filling in an enquiry form, adding something to their cart or picking up the phone.
2) Go for quality
Low-quality website copy can severely impact the success of SEO in 2016, which is why it’s so important to proofread your content and thoroughly question the logic behind it. Does it flow well? Is the website copy too keyword-heavy? Are all the necessary details on the website? Are there spelling or grammatical mistakes? Is it coherent? Be critical.
Before going live with your website content, it’s a good idea to have a soft launch and ask family or a professional copywriter to provide feedback. That way, any glitches are more likely to be picked up before potential customers see it.
3) Write with your audience in mind
Try to get on the same level as your target audience and use website copy that will engage and entertain them. For example, if you are selling sunglasses to millennials, you’d best avoid dry jargon and instead use fun, conversational language. If are selling superannuation, you’re more likely to be targeting older readers looking for expert advice, so you would take a different approach. The key is to know your audience and to write accordingly.
Ink Big Copywriting provide a range of content writing services, including website copy and SEO copywriting. Please get in touch to discuss your content needs. Call 0455 248 602 or email Melissa@inkbig.com.au. For more copywriting tips, please like/ follow our social media channels.